Should I have a Blog?

AH blogging, the craze that has taken over the web since the early 90’s.  It seems like everyone is blogging these days.  Between all of the social networking sites, blogging almost seems to be a staple to the web experience.  But is it a right move for a business? And if so, why?

There are multiple reasons for “blogging your business”.  Number one on the list of all time greatest reasons is your search engine rankings.  Having a blog associated to your site will definitely assist your search engine rankings thereby giving you more exposure.  Reason number two, is Customer Relationships.  By having a blog where your customers can provide feedback, ask questions and you can in turn converse with them over these topics you are providing a personal connection with your customers and it works well.  Reason number three on my list, flexibility!  Not many realize that having a blog is more than just having a blog, or posting your ideas or new business information.  It is an extension of your store, and can be designed to look like your store, have similar navigation and become a fully integrated part of your customers shopping experience.  You have so much flexibility with blowing because you can use it as just that a blog, or you can use it for faq’s or any number of things that you can possibly think of!

But what if you don’t have a Yahoo! Store.  What if you don’t want to sell your services online, but simply want to have an Informational website? No problem, blogging has that covered as well!  A blog can be designed as an informational website, that allows you to advertise your business, without the pesky posting issues to keep up with.  It functions the same as any other website, and saves you time because it is easy to use, and money because they are extremely cost effective.

So no matter who you are, what level of business you conduct, or weather you have an online store or not, there is no reason for you not to include a blog in your web portfolio.  Happy blogging!